Football Manager’s brand-new, limited-edition football shirt has sold out in a matter of days in support of War Child – the specialist charity for children affected by conflict. It is no surprise that it’s sold out so fast! It’s a beautiful-looking football shirt, and for a worthy cause. Within less than a week, all shirts have sold out, raising almost £30k. Proceeds go towards helping fund War Child’s life-changing work.
This is the second year Sports Interactive, the studio behind Football Manager, has made the FMFC away shirt available. They offered fans the opportunity to nab one of only 600 made. The shirt was designed by the same team which created the iconic home shirt – Nomad – and produced by the same manufacturer – Hummel.
FMFC is the Football Manager members’ club. FMFC gives fans of the game a first chance to get their eyes on game and studio news, feature drops and gameplay inspiration before anybody else. Each season the club creates both ‘home’ and ‘away’ shirts. The home shirt is reserved for club member promotions. The away shirt was made available for sale with proceeds going to War Child, the club’s ‘shirt sponsor’.
Sales of last season’s away shirt raised £20k for War Child. All profits directly support War Child’s single goal – ensuring a safe future for every child living through war. War Child aims to reach children as early as possible when conflict breaks out and deliver life-changing services and support in communities affected by conflicts to keep children safe and help them heal and learn for the chance of a better future. All funds raised by the sale of this season’s FMFC away shirt will drive this life-changing work, making this year even more impactful. A figure of nearly 30k makes this a fantastic year for the shirt. More importantly, it will help War Child reach even more vulnerable children worldwide.
Miles Jacobson Name As Industry Ambassador
Studio Director of Sports Interactive, Miles Jacobson, has been the driving force behind the War Child partnership. He has been supporting the charity for the last few decades as a committee member and supporter. Today, he now steps into the role of Industry Ambassador for the charity.
His first brush with War Child was in 1995 when in his role as A&R at Food Records. Miles was instrumental in getting Blur involved with War Child’s infamous Help Album. That raised a staggering £1.25 million for War Child. Miles’ involvement deepened further still when he switched his focus from music to games and joined Sports Interactive. Here he implemented a series of fundraising initiatives. Royalties from each sale of new games have raised £1.5 million for the charity to date. There has also been brand support, awareness building, marketing, and in-game advertising. Thanks to the partnership, War Child has not only financially benefited but has been seen by millions of people across the world.
Today, Miles is continuing his dedicated work as part of a new War Child project in Central African Republic which is intended to fight poverty, while promoting sustainability and peacekeeping.
Rob Williams, CEO of War Child UK said: “We are so lucky to have Miles in our corner. His unrelenting support and hard work has seen significant sums of money raised to fund our vital work around the world, and has put War Child on the map for the gaming industry – resulting in a ground swell of support. We are thrilled to welcome him into the fold as an official Industry Ambassador, as a reflection of our gratitude to his years of passion and energy for our cause. Miles has truly helped us reach more children affected by conflict and give them the chance of a better future”
